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Strategic Navigation: A Systems Approach to Business Strategy
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There are many parallels between the business world and the military world: both must always be wary of the competition; both must be able to adapt to rapidly changing conditions; and if either falters the results could be devastating. Yet while military leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how sound, proven strategies used by great military leaders from Sun Tzu to Schwarzkopf can also be easily and effectively used in the business world.
Dettmer begins the book by introducing the conceptual framework of military strategy and maneuver warfare, which dates back over 2,300 years to the time of Sun Tzu’s The Art of War. He first explains how the time-tested principles of war planning and military execution can be readily applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus. Dettmer then introduces a logical, systematic tool set to help you translate the military strategy ‘template’ into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is quick and easy to use, flexible enough to accommodate changes in the external environment, and supports the creativity of both strategists and executors.
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Strategic Navigation: A Systems Approach to Business Strategy Reviews
29 of 29 people found the following review helpful: Deliberate Yet Flexible Strategic Design, By CRP (Irvine, CA, USA) - See all my reviews This review is from: Strategic Navigation: A Systems Approach to Business Strategy (Hardcover) I am a second-year MBA at the University of California who also holds a Ph.D. in engineering (systems theory). Prior to attending business school, I held roles as information solution architect and project manager at a Fortune 20 firm.I thought "Strategic Navigation" was fabulous -- easy to read, not verbose, and extremely useful and informative. By fusing business strategy and the practical methods of Theory of Constraints (ToC), the author has provided us an easy, consistent way to form, plan, and deploy business strategy. Wow ! In he first 10 pages Dettmer (the author) summarizes in succinct detail ten (10) schools of thought on strategy formation which he groups into two categories -- deliberate (traditional) and emergent (contemporary). He carefully outlines the pros and cons of each of the ten schools. In the following 50 pages the author covers four action-oriented approaches to strategy: 1) Hoshin, 2) U.S. Military, 3) Boyd's Maneuver Warfare, and finally... Read more 19 of 19 people found the following review helpful: Dettmer combines Boyd and Goldratt to form a Huge Hit, By Jeff 'SKI' Kinsey (Hilton Head Island, SC USA) - See all my reviews This review is from: Strategic Navigation: A Systems Approach to Business Strategy (Hardcover) STRATEGIC NAVIGATION - A Systems Approach to Business Strategy Ever heard the expression, "You don't know what you don't know"? For some twenty years, a relatively unknown physicist by the name of Eliyahu M. Goldratt has been changing the world of business, due in no small part to the efforts of author and business expert H. William Dettmer. Dettmer's previous two books on the subject of the "Logical Thinking Processes," as they relate to Goldratt's Theory of Constraints (TOC), have set a new standard for explaining the true power of TOC. Now Dettmer has done it again, only bigger! Strategic Navigation applies the thinking processes to business strategy and its implementation. Although he uses a history of military planning as a tool of explanation, let me be perfectly clear, this book in no way promotes a military philosophy of "win-lose" or decimating one's competition. Dettmer is simply a master of thoroughly decoding a... Read more 4 of 4 people found the following review helpful: A great reference but BEWARE!, By This review is from: Strategic Navigation: A Systems Approach to Business Strategy (Hardcover) This book may become one of my most often consulted reference books. However, Dettmer is quick to point out that it does not contain the needed TOC thinking processes and therefore presumes a good bit of expertise. The reader should have a background in TOC or regard Dettmer's earlier work, Godlratt's Theory of Constraint's--A Systems Approach to TOC, as prerequisite. The author claims that chapter 5--Defining the Paradigm is perhaps the most important. I tend to agree but perhaps for a differnt reason: it provides a great precursor to Goldratt's Strategy and Tactics tree. |
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