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Author Gerald Kendall offers a proven strategic plan and approach that lays out the steps to transform an organization's current total sales into net profits within four years.




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    Viable Vision: Transforming Total Sales into Net Profits


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    Viable Vision: Transforming Total Sales into Net Profits Reviews


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    2 of 2 people found the following review helpful:
    4.0 out of 5 stars Good introduction to E. Goldratt's Viable Vision Proposition, March 9, 2005
    This review is from: Viable Vision: Transforming Total Sales into Net Profits (Paperback)
    In this book, Gerry attempts primarily to demonstrate two things. First, that contemporaneous complex and fast-changing business environment can best be managed through simplicity. Second, that the successful application of this approach can unleash the potential for organisations to achieve, in less than four years, net profits equal to current sales (Eli Goldratt's Viable Vision Proposition).

    After introducing Eli Goldratt's Viable Vision Proposition in chapters 1 and 2, Gerry provides a concise summary about the frameworks of reference, logic, application and expected results when applying the Theory of Constraints (TOC) to the different areas of the organisation (chapters 3 to 10). With this approach he seeks to prove his first claim.

    Throughout the book, the reader will find examples and valuable information about the applicability of the TOC to managing businesses operations. Also, about new business propositions that organisations can take... Read more
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    2 of 2 people found the following review helpful:
    5.0 out of 5 stars First TOC book for smart but busy exsecutives, February 23, 2005
    By 
    Eizo Kobayashi (Kanagawa Pref., Japan) - See all my reviews
    This review is from: Viable Vision: Transforming Total Sales into Net Profits (Paperback)
    I have just completed translating this book into Japanese. Actually I translated several TOC books into Japanese in the past, because many Japanese readers want them to read in Japanese. However, in order for those who want to understand what TOC is all about, they had to read several books in the past before they understand whole of TOC and its implications to their business.
    One of the unique points of this book, in my opinion, is that this is the first TOC book ever written specifically aiming at smart but busy executives as the target audience. In the Acknowledgments, Gerry wrote "...my original idea - a short, to the point Theory of Constraints (TOC) book for executives." Exactly this is why I decided to translate this book into Japanese so that the Japanese executives can read it quickly in Japanese without language barrier. Therefore, by investing little time, say, while traveling, executives can grasp all of the guts of TOC and its implications to their business... Read more
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    2 of 2 people found the following review helpful:
    5.0 out of 5 stars Excellent Overview of TOC & Viable Vision, November 24, 2004
    By 
    Christopher Zephro (Santa Cruz, CA) - See all my reviews
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    This review is from: Viable Vision: Transforming Total Sales into Net Profits (Paperback)
    For the past two years Dr. Goldratt (Founder of Theory of Constraints) has been going around the country providing Viable Vision Seminars to explain the concept and what is required to develop a Viable Vision. What is a Viable Vision? It is basically a comprehensive strategy that leverages all of the disciplines of TOC.

    Gerry's book is the perfect compliment, guide if you will, to the Viable Vision seminar. The book starts by describing the premise behind a Viable Vision. It then goes on to detail each of the disciplines that will need to be considered when developing a Viable Vision and the TOC approach to each of them. The disciplines are Marketing, Operations, Project Management, Supply Chain, and IT. The book then talks about how to gain buy-in, as well as strategy, and executing the paradigm shift required in order to implement a successful Viable Vision.

    The book concludes with actual examples of some Viable Vision's created for a Distribution and... Read more
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