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iCon Steve Jobs: The Greatest Second Act in the History of Business Customer Rating :
Rating: 3.6

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iCon Steve Jobs: The Greatest Second Act in the History of Business

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iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.


  • ISBN13: 9780471720836
  • Condition: New
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iCon Steve Jobs: The Greatest Second Act in the History of Business Reviews


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89 Reviews
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82 of 98 people found the following review helpful:
4.0 out of 5 stars Great book that I could hardly put down despite some errors, October 2, 2005
By 
Mediahound (SF Bay Area, CA United States) - See all my reviews
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This review is from: iCon Steve Jobs: The Greatest Second Act in the History of Business (Hardcover)
As a former employee of Apple, Disney and Lucasfilm ILM and a lover of Apple's industrial design, I found this book a fascinating read. In fact, once I started it, I had trouble putting it down!

There are a few factual errors that surprised me. Example- about a third of the way into the book, it is incorrectly stated that Ridley Scott directed the movie "Aliens". Strange because later on in the book the authors correctly state that James Cameron was the director. Ridley Scott directed the first movie, "Alien".

The book also talks about Pixar being located in Emeryville California around the time Toy Story came out. In fact, Pixar was in Point Richmond and moved to Emeryville years later. Pointing out these errors might seem like nitpicking but since these errors are fairly simple to check on, it leads me to believe that there might be other factual errors throughout the book as well. In other words, you probably shouldn't believe everything you read in this... Read more
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57 of 68 people found the following review helpful:
2.0 out of 5 stars Heavy on personality, light on facts, October 12, 2005
By 
Peter W (Dallas, TX USA) - See all my reviews
This review is from: iCon Steve Jobs: The Greatest Second Act in the History of Business (Hardcover)
While an entertaining read, the author injects too much venom to make this a balanced story. The author repeatedly attaches motives, emotions, etc to Jobs without attribution as if he divined Jobs inner spirit. The book also seriously understates Jobs business accomplishments in terms of the growth of Apple Computers, the success of NeXT (let's remember that Jobs NeXT for $400M), and the amazing success of Pixar. Only at the end of the book, does Young casually mention that Jobs sunk $50-$60M of his personal money in Pixar before it became a success.

The author's basic premise is that Jobs is a con (hence the title), and that his success was stolen from Woz, Lasseter, and the brilliant engineers at NeXT. The problem is that facts don't support his hatchet-job approach.

If you are looking for an amateurish psychoanalysis of Steve Jobs, then this is your book.
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168 of 217 people found the following review helpful:
1.0 out of 5 stars Who's Conning Who?, June 14, 2005
By 
M. Alden "mainemike" (Maine, United States) - See all my reviews
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This review is from: iCon Steve Jobs: The Greatest Second Act in the History of Business (Hardcover)
I agree wholeheartedly with the reviewer who observed that this book reads like a tabloid. Many passages read like copy that has been lifted from a script for some cheesy "Entertainment Tonight" type show.

Poorly written and poorly organized. Jumps back and forth through time for no apparent reason and there are many redundant sentences throughout.
Did the author or publisher neglect to have an editor take a look at this?

People in the know will be disappointed to find that much of iCon is recycled information. Speaking of that, a writer for the SF Chronicle noted that much of his research seems to have made an appearance in iCon. He stopped short of calling it plagiarism, but it does make me wonder about the "research" that went into this project.

I have no ties to Apple Computer or Steve Jobs and I am writing this review as objectively as I can. This book stinks! And that's unfortunate because I had hoped for a definitive... Read more
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